Why Am I Not Getting Clicks On My Ads?


If you are getting little or no clicks/impressions on your ad, you need to optimize your ads for better performance.

First you must understand how the NG Adverts network works. NG Adverts is a marketplace where advertisers come to place their ads; so over time, it becomes competitive to display your ads on Publishers' sites.

The network has been designed to display ads of the highest bidder first (and more frequently) than ads with low bid amounts so that Publishers can make the most of their traffic.
So if you are not getting any click on your ad, your bid amount is not competitive enough and you need to adjust it.

Follow these steps to optimize your ads for better performance:
1. Adjust your CPC rate by setting it higher than the default minimum CPC rate

2. Set your CPC rate to the Suggested rate to make your ads more competitive. 

3. Modify or Loosen up your keywords. Keywords allow your ad to display on pages that contain the keywords you have set for your ad. So in essence, if no Publisher on our network has any content containing the keyword you have set, your ads will have not get displayed not to talk of getting a click.

4. Use different banner sizes
Using only one ad dimension will limit your reach. For instance, if most Publishers use the 300x250px banner size on their site and you create your banner on only the 728x90px banner size, you will not get good traffic for your ad campaign.

Our recommendation: Create your banners on all of these dimensions 300x250, 320x100, 300x600, 728x90, 160x600 and 336x280(px). These are the most used banner sizes by Publishers.

Also Read: How To Setup And Optimize Your Digital Marketing Campaigns For Best Performance

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